• Build Reach: Users access Social Media content while looking at updates from friends, searching and Ads. Business can get their message delivered through all these channels.
• Aggregate Users: Social Media is the cheapest platform to aggregate audience & nurture them before they are sales-ready.
• Build Relationships: Why go to golf course when you can catch your customers, vendors & partners on Social Media Channels everyday.
• Build Brand: Social Media gives an opportunity to create brand advocacy, which ultimately leads to approach most customers.

Social Media is a relatively nascent media for businesses. All the main stream agencies are also trying to figure out how to use it effectively to fulfill business objectives. Moreover, the use of Social Media is not just restricted to Marketing. Businesses are using it for Sales, HR, CRM, Product development & many other functions. Therefore, it is important that everyone should acquire moderate knowledge of Social Media before deciding the implementation plan.

99.5% of Social Media Experts Are Clowns! People who look the part, speak the part, definitely read a lot of content on the part, and then come into the business and don’t really know what to do.

Gary Vaynerchuk, CEO & Co-Founder of Vayner Media